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5 Must-Do Marketing Automations for the 4th Quarter

July 6, 2025

Do you have your marketing strategy locked down and ready for a busy holiday season—and the possibility of a recession?

Regardless of what the future holds, it’s always a good idea to improve productivity and efficiency in your staffing firm. As 2025 draws to a close, consider launching these “must-do” automations before year-end. These campaigns will keep candidates flowing and clients inquiring—and minimize reliance on your job board spend as we head into uncertain times.

Here are Haley Marketing’s Top 5 Automations for the 4th quarter:

1. Passive Candidate Check-In

What’s on your passive candidates’ minds? Send out a series of emails or texts asking about their situation. Don’t pitch a job…get their feedback. With more information, you’ll be able to offer more attractive options in the future.

2. Ramp Up Your Re-Engagement

Candidate re-engagement doesn’t only occur with candidates who have been in your ATS for years. It should happen in all stages of the candidate journey. Have these re-engagement automations in place to perfectly complement your recruiters’ efforts.

3. 2025 Placed Candidates Check-In

Create an email series asking those who were placed in 2025 to update their contact information in preparation for the 2025 tax season. This is a great way to stay connected and possibly redeploy a few of your star players!

4. Turn on Strategic Referrals

Get more strategic with how you ask for referrals. Look to paydays, great ratings, and those currently on assignment to help feed you new candidates at the right time.

5. Inactive Client Check-In

As 2026 approaches, set up an automated email series checking in with your inactive clients. Get their feedback on the biggest challenges they’re facing next year and offer to meet with them to provide solutions.

Looking to ramp up your automation efforts before 2025 ends? Our automation experts can help you end the year stronger—and set yourself up for great results in 2026.

Marketing Automation for Staffing Firms: A Playbook to Win Clients & Candidates