Beyond the Brochure: Creating a True Sales Arsenal for a Total Workforce Solutions Provider
Client Background and Challenges
Headquartered in Tennessee with 35 locations across the U.S., Hamilton-Ryker® is a total workforce solution and industry leader for the provision of industrial, administrative and information technology staffing, as well as recruiting, management consulting and information technology solutions. Learn more about Hamilton-Ryker from their CEO, Kelly McCreight, on Episode 16 of Secrets of Staffing Success: “Virtual Reality Training”.
Offering a broad range of staffing and workforce management solutions (services and technology), Hamilton-Ryker knew they needed more than a standard tri-fold brochure for their account managers to:
- capture prospects’ attention;
- educate target employers about the concept and value of total workforce management;
- explain Hamilton-Ryker’s value proposition of “Better Service. Better value. Better results.”;
- provide proof to back up Hamilton-Ryker’s claims; and
- generate sales leads and warm prospects for sales calls;
- present their full range of capabilities.
The Solution
After consulting with Hamilton-Ryker’s team to identify their sales challenges, goals and target audiences, our team created a five-pronged toolkit to properly equip their account managers:
- Corporate capabilities brochure that introduces all the services Hamilton-Ryker offers.
- PowerPoint presentation that explains the concept of total workforce solutions and our client’s approach to workforce management.
- Sales deck upgrade (design and content), to incorporate more information about total workforce solutions.
- Sell sheets that provide a more targeted explanation of each service they offer.
- Case studies that clearly demonstrate the value of total workforce solutions.
The Results
Combining a corporate capabilities brochure, PowerPoint presentation, sell sheets and case studies, Hamilton Ryker now has a powerful direct marketing toolkit that:
- demonstrates their abilities as a total workforce solutions company;
- positions them as an ideal staffing partner for their target audience;
- provides irrefutable proof of their value proposition.
In fact, their new sales arsenal is so impressive, it won an “External Print Publication” Genius Award from the American Staffing Association!
