58 posts
Let’s face it—traditional sales tactics aren’t working like they used to. Cold calls? Ignored. Mass emails? Deleted. Generic outreach? Lost in the inbox black hole. If you’re struggling to get job orders, you’re not alone. Employers are more skeptical, cautious, and slower to act. But here’s the good news: there’s a smarter, more effective way. […]
Tired of hearing this from your prospects?
In this issue of the Idea Club, we tackle one of the toughest challenges you’re facing–clients who have no plans to hire.
So what can you do to create more opportunities to sell your services?
During the “fat and happy” 90s, the staffing industry developed some very bad habits that have become difficult to break. Business was relatively easy to get, and reaching solely for the low hanging fruit made a lot of outside sales people quite successful. That “low hanging fruit” is gone. Yet a lot of staffing professionals don’t want to recognize that fact. They keep doing—or not doing—the same things they did during the late 90s. Their results, as you might anticipate, have been less than acceptable.
It’s time to turn your poor-performing outside sales people into a team of lean, mean business-generating machines. For this, sales call planning is a must. We’ll supply the action plan and a way to get it implemented. You need only supply the discipline to insure its success.
In a difficult marketplace—one that frustrates sales and service people—what kinds of things do you do to prevent burnout and keep your staff motivated?
Here are the responses from more than 220 owners, managers, and sales professionals.
With over three billion posts competing for attention on LinkedIn every week, how can you ensure your content stands out? The answer lies in understanding the power of personal branding – and avoiding common pitfalls that can diminish your impact. The Power of Personal Touch Content shared by individuals garners about seven times more reach […]
Tired of hearing this from your prospects?
In this issue of the Idea Club, we tackle one of the toughest challenges you’re facing–clients who have no plans to hire.
So what can you do to create more opportunities to sell your services?
Qualified people may be tough to recruit, but that doesn’t mean you can’t keep your candidate funnel full with a steady stream of qualified talent. By adapting your recruiting strategy to include innovative, effective ideas like the ones in this article, your staffing firm will do more than just survive; you’ll thrive.
Social recruiting is NOT just posting jobs to social media. It is about using social touch points (online and even in the real world) to attract and recruit active and passive job seekers. Here are 40 ideas to improve your social recruiting results:
Improve Your Job Advertising Results and ROI Looking for better ways to increase the ROI of your job advertising spend? Programmatic job advertising brings these three benefits to each staffing agency that implements the tactic: No Annual Contracts Automated Posting Data to Make Better Decisions No Annual Contracts There are benefits to a 12-month agreement. […]
In a difficult economy, more so than ever, efficiency is key. Technology helps gets you there. For staffing agencies, an enormous opportunity exists right now to improve the efficiency in the recruitment spend and make those dollars go farther. Here are four ways to increase the efficiency of your recruitment spend:
The best way to improve recruiting? Plug the leaks in your recruiting funnel.
Want to get more of the right types of candidates to apply to your job openings? Start by improving the value of your career site and ATS. Here are 4 options to try:
In 2017, Google announced a new search feature to make finding jobs when searching Google quick and easy for job candidates. This search feature uses structured data to displays jobs from career sites and will display these jobs in job seekers’ search results. If your jobs are optimized with the right data, Google can scrape your jobs and display them on Google For Jobs.
What marketing is working best right now for staffing agencies? Below we examine what works…and doesn’t…to help you build a stronger marketing strategy that achieves your goals:
How do you create the “best” marketing strategy for a staffing agency? The process starts with asking the right questions to really understand where you want to go.
In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based, measurable, realistic, sustainable, and these keep everything aligned. So, what are some SMARTER ways to make sure you’re using your marketing dollars and time well?
Video has quickly gained traction as a marketing tool. If you’re only posting, sharing and promoting copy and images, you’re missing out on a huge audience (and big SEO benefits). Here’s how to incorporate video into your overall marketing strategy:
You’ve worked hard to build a great business, providing amazing service experiences for both employers and job seekers. You’ve built a service model that has checks and balances. You’ve trained your staff on the right way to work with employers and job seekers. If you receive a negative review online, here’s how to handle it the right way:
What is assignment selling – and how can your staffing firm use it to engage, educate and convert decision makers?
Staffing Sales Ideas: How to Thrive in the “New Normal” A return to “business as usual”? It’s not likely anytime soon. The world forever changed in 2020, and we are settling into a “new normal.” In this type of operating environment, your success will rely on a mix of hard work, creative thinking and maybe […]
Anyone in staffing sales knows that in a down economy, you’re much more likely to face rejection. One of the most common objections is, “We understand the value of your services, but we don’t have any needs right now.”
Obviously you can’t force people to buy, so what should you do?
In times when we can’t change reality, we can absolutely change how we see things and how we deal with challenge. As Sir Winston Churchill famously said, “Never let a good crisis go to waste.”
If you’re committed to maximizing your revenue in 2021 (and beyond), don’t take “NO” for an answer. Don’t let “no time” become an excuse. Make the commitment now to a consistent marketing effort, and develop a game plan for tactics you will execute regardless of how busy you get. To help you get started planning your activities, here’s a list of 25 marketing ideas:
By focusing on recruiting, you can create improve the quality of the candidates you have available, differentiate yourself from the competition, and create many new sales opportunities. Here are some ideas to get you started…