Content Marketing

So you’ve made the investment in blogging—maybe through a content marketing program with Haley Marketing. (Great choice, by the way!) You’ve got fresh, well-written content going up on your site. It’s SEO-optimized, relevant to your audience, and full of insights that position your firm as a trusted expert in staffing. But after you hit “publish,” […]

We updated this post in April, 2025; it was originally published in August, 2020. Content marketing is the backbone of your marketing strategy. But in 2025, the game has changed. AI is shaping the landscape, audiences expect hyper-personalized content, and engagement is more important than ever. No one is interested in seeing your pricing matrix […]

Imagine you’re taking a road trip. To get to your destination, you rely on a map – something that helps you figure out the best way to get from Point A to Point B. A marketing funnel works in a similar way. It’s a tool that maps out the journey a prospect takes, from the […]

For decades, the staffing industry has relied on cold calls and relentless follow-up to generate leads and drive sales. While these traditional sales techniques are familiar and effective to an extent, they’re also exhausting. Inefficient. And downright frustrating. Think about it: On average, it takes eight cold calls just to reach a single prospect. And […]

This article is based on a conversation between Brad Bialy and Will Matthewson the Take the Stage podcast, presented by Haley Marketing.  In staffing, as in life, not every day is going to be a smooth ride. Sometimes, the challenges pile up, the sales calls go unanswered, and the candidates you’ve been nurturing for weeks […]

It’s easy to think that simply publishing your content is enough to attract and retain an audience. However, the truth is that the real work begins after hitting “publish.” In a recent episode of InSights, the leading podcast for staffing leaders and recruiters, Brad Bialy and Matt Lozar discuss the importance of repurposing content, reusing […]

Executive recruiting firms have a unique challenge in today’s market. Well, they have two of them: How do you effectively reach potential clients? Cold call? Email? LinkedIn messaging? Between technology barriers and remote work, prospects have become harder than ever to contact. Once you reach them, how do you create search assignments? As the job […]

Learn how to stay ahead of where SEO is headed in 2023 and what you need to do to stay relevant, improve rankings, and attract more candidates for your open jobs.

How Can My Sales Team Generate More Job Orders Right Now? It’s a question we get all the time at Haley Marketing – especially during times like these. With unemployment remaining low and economic forecasts that seem to change with the wind, it can be challenging to know what sales and marketing strategies make the […]

We all know what a rollercoaster 2022 has been. Guess what? 2023 is shaping up to be a strange one, too. The likelihood of a recession is greater than ever. In fact, a recent KPMG poll of CEOs found that 91% believe a recession will hit in the next 12 months. And only 34% of […]

Throughout the last five posts of this series, we’ve taught you all you need to know about employment branding and why it’s essential in the staffing world. In our last post, we’ll give you some more next-level ideas to help build your brand. Missed our last post? Check out the other installments in the series […]

Are you ready to maximize your band content’s impact on recruiting, retention, and more? This post will talk about how you can share and promote your brand content to your audience. Missed our last post? Check out the other installments in the series here: Drive Your Employment Brand with Content Part 1: What’s An Employment […]

Ready to learn more about how to drive your employment brand? This post will discuss all you need to know about building a library of branded content for your employment brand. Missed our last post? Check out the other installments in the series here: Drive Your Employment Brand with Content Part 1: What’s An Employment […]

You’ve worked hard to define a clear employment brand. Your message is well defined, distinct and compelling. Now what? This post will outline the first steps to integrate your employment brand into your content strategy. Missed our last post? Check out the other installments in the series here: Using Content to Drive Your Employment Brand […]

Are you ready to build your employment brand? This post outlines the steps to success! Missed our last post in the series? Check it out here: Drive Your Employment Brand with Content Part 1: What’s An Employment Brand? Step 1(a): Define what makes you unique. Branding is about clearly defining how you want to be […]

Employment branding can help make your job advertising more effective, attract and keep better talent and consistently outperform your competition. In this six-part series, we’ll teach you how to use content specifically to drive your employment brand. Our first post breaks down the definition of employment branding and why it matters… Pop Quiz: What’s an […]

Want to join the ranks of people like Seth Godin, Gary Vaynerchuk and Simon Sinek? Be careful what you wish for. Becoming a true thought leader (what Oxford’s online dictionary defines as “one whose views on a subject are taken to be authoritative and influential”) is a lot tougher to do than many imagine. It’s […]

“I have lots of blog content…why isn’t it ranking better?” “What sorts of content should I be creating?” “How can I get more mileage out of the content I create?” We get asked questions like this all the time. Years ago, staffing firms that blogged regularly would consistently outrank their competitors. But these days, blogging […]

With millions of pieces of content being published every minute on a myriad of social media channels, it’s difficult to stand out from the herd. Every staffing firm needs a great content plan to build their brand, stay top of mind, and attract clients and candidates, but that’s easier said than done. Some firms even […]

So now what? Now that we have presented all the big ideas of content marketing, you are probably wondering how to begin using all the knowledge you just took in. (If you missed the last installment in this series of posts, you can read it here). Where to start? Meeting your audience where they are […]

Are SEO and PPC the Corona and lime of digital marketing? On Episode 74 of InSights we break down questions from August and answer the questions we’ve been getting from clients, prospects and across Team Haley.   LET’S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on […]

Embracing your multimedia approach, building your authority, answering the hard questions, and the fourth and final step of content marketing all demonstrate how to meet your audience where they are. Step four, create personalized content for all stages of the buying process. When it comes to meeting your audience where they are, be sure to […]

You may think you have somebody’s trust and respect once you get hired, but it truly needs to be earned. Step 3 out of 4 focuses on why companies and organizations need authority to be successful. Step three, build your authority. Companies want to do business with organizations they trust. People want to work for […]

Do you have all the answers to questions people really want to know? If not, don’t worry, we are here to give you a heads up. In this six-part series, we discuss the questions from a client and candidate perspective. Step two, answer the questions people really want to know. In the book, They Ask, […]