Digital Marketing

Smart Ideas Summit 5: AI and SEO for Staffing Firms Speakers: Brad Smith, Chief Strategy Officer, & Shaun Chojnacki, Digital Marketing Advisor, Haley Marketing Search isn’t dead—it’s evolving. In one of the most talked-about sessions of Smart Ideas Summit 5, Brad Smith and Shaun Chojnacki break down how AI and SEO for staffing firms are […]

What does your website say about your firm? If you’re like most staffing agency owners or marketing leaders, your website is more than a digital brochure. It’s your 24/7 recruiter. Your brand ambassador. Your top salesperson. And when it’s done right? It drives traffic, converts visitors, and makes you look like a million bucks. But […]

You might still hear people call it Google My Business, but the platform has a new name: Google Business Profile. (The switch happened all the way back in 2021… who knew?) Regardless of what it’s called, though, you don’t want to miss the opportunity for Google Business Profile optimization. The name may be different, but […]

So you’ve made the investment in blogging—maybe through a content marketing program with Haley Marketing. (Great choice, by the way!) You’ve got fresh, well-written content going up on your site. It’s SEO-optimized, relevant to your audience, and full of insights that position your firm as a trusted expert in staffing. But after you hit “publish,” […]

We updated this post in May, 2025; it was originally published in September, 2014. Let’s face it — losing Facebook followers is a clear signal that your content strategy needs a revamp. Today, maintaining an engaged audience requires more than just regular posts. It demands relevance. Authenticity. Value. At Haley Marketing Group, our social media […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube. If your job orders have slowed down… If your niche […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube. Want to know what separates the disruptors from everyone else […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube. Most staffing firms talk about culture internally. But the best […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube. Most staffing firms say they have a great culture. They […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.  In staffing, it’s tough to stand out. Everyone claims […]

This article is based on a conversation between Brad Bialy and Patrick Morin on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube. How do you stand out in an industry where everyone […]

Why SEO and Content Marketing Matter Now More Than Ever Want to grow YOUR staffing firm? Mastering SEO for staffing agencies should be a central part of your strategy. News flash: Staffing agencies can no longer rely on cold calls or traditional marketing alone. It’s time to rethink your approach with two game-changing strategies: SEO […]

Building a marketing funnel can feel overwhelming. We get it! But the process becomes much clearer when you see it in action. Let’s look at a practical example of how a staffing firm used a funnel to attract leads, nurture prospects, and convert them into clients. Top of the Funnel: Awareness and Interest Objective: Attract […]

If you’re hiring and want to expand your reach, Facebook is a powerful resource. But simply posting a job to your page isn’t always enough. The real power comes when you share your job post in relevant Facebook Groups where active job seekers are spending their time. This guide will walk you step-by-step through how […]

A well-designed marketing funnel is powerful, but without automation, it can be difficult to manage. Automation ensures that every lead gets the right content at the right time, that your sales team knows exactly when to follow up, and that no opportunity slips through the cracks. Here’s how to automate your funnel for maximum efficiency […]

The Right Content Fuels Your Funnel A marketing funnel is only as good as the content it contains. From grabbing attention at the top to retaining clients long after the sale, the right content keeps your prospects engaged and moving forward. Let’s break down the types of content that work best at each stage of […]

Your funnel is coming together, but it won’t work unless marketing and sales are in sync. These two teams must work together to deliver a seamless experience for prospects and convert them into loyal clients. Let’s break down steps 5–8 of building your funnel. Step 5: Align Marketing and Sales Marketing and sales often operate […]

Creating a marketing funnel may sound complicated, but it’s easier than you think. By following a step-by-step process, you can design a funnel that attracts and nurtures leads, ultimately delivering warm, qualified prospects to your sales team. Let’s start with the foundation: Steps 1–4 of building your funnel. Step 1: Create an Ideal Client Profile […]

At its core, a marketing funnel is a structured journey that takes your prospects from “just browsing” to “sign me up.” Each stage of the funnel is designed to guide potential clients through their decision-making process, helping them build awareness, interest, and trust in your staffing services before they even speak to your sales team. […]

Search engine rankings can make or break your staffing or recruiting firm’s online visibility. But with constant algorithm updates, competitor activity, and evolving search behaviors, how can you improve rankings in a way that delivers measurable results? The answer: focus on impact and intent. From keyword selection to content optimization, this Q&A will help you understand […]

Imagine you’re taking a road trip. To get to your destination, you rely on a map – something that helps you figure out the best way to get from Point A to Point B. A marketing funnel works in a similar way. It’s a tool that maps out the journey a prospect takes, from the […]

For decades, the staffing industry has relied on cold calls and relentless follow-up to generate leads and drive sales. While these traditional sales techniques are familiar and effective to an extent, they’re also exhausting. Inefficient. And downright frustrating. Think about it: On average, it takes eight cold calls just to reach a single prospect. And […]

Social selling has reshaped the way staffing firms connect with clients and candidates, but the evolution is far from over. New trends are emerging that promise to take relationship-building, engagement, and conversions to the next level. Here’s a look at the opportunities your staffing firms can’t afford to ignore as you plan your social strategies […]

Social selling is only as strong as the data behind it. In the world of social selling, effort alone doesn’t drive results – insight does. For staffing professionals, measuring the effectiveness of your social media efforts is essential to maximizing ROI and fine-tuning your strategies. But with so many metrics available, how do you identify […]