10 posts
If your staffing and recruiting firm is like most, you invest a ton of money driving employers and job seekers to your website. Sadly, most of those site visitors (up to 95%!) leave without ever taking a single action: They don’t apply to a job. They don’t opt into automated job alerts. They don’t request […]
Welcome to the last post in my 3-part series that shares essential strategies to help you get the most out of your PPC budget. Missed these earlier posts? 5 Essential Strategies for Successful Paid Advertising: Part 1 – Enhancing Your Website 5 Essential Strategies for Successful Paid Advertising: Part 2 – Custom Landing Pages & […]
By Lynn Connor, COATS Staffing Software Engaging passive candidates Filling upper-level positions has always required a longer-term engagement with C-suite candidates as the majority are typically currently employed. As you might expect with the increasing difficulty in finding even entry-level employees to work, recruiters are taking a more proactive role in all positions to try […]
Having been in customer success roles for the majority of my career, I have found it challenging to coach team members on providing proactive shareworthy service. It has become so second nature, it was like trying to explain how to breathe. Sure it’s easy to be a Monday morning quarterback and educate someone on what […]
Want happier, more loyal clients who: are obsessed with your brand? sing your praises online? and ultimately spend more with you this year? Try creating Raving Fans. What are Raving Fans? In his book Raving Fans: A Revolutionary Approach to Customer Service, Ken Blanchard coined the term Raving Fan to describe a customer who is […]
In my last blog post, I shared 10 of my favorite “learning experiences” from my 25 years as CEO (now Co-CEO) of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. A passionate employee with brains and talent is priceless! Pick […]
It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. They grew and sold two different staffing firms, developed software for the staffing industry, and worked on a roll-up M&A strategy in the 1990s. As a kid growing up, dinner conversations were always about business. […]
Happy “Get to Know Your Customer Day”! Okay, it’s a made-up holiday (invented by customer service and experience expert Shep Hyken), but it’s one of my favorite. And in fact, it’s one we’ve been celebrating all quarter long here at Haley Marketing! We kicked off 2021 by reaching out via phone and email to all […]
If you’re a Haley Marketing client, you may have noticed a new arrival in your Inbox: Weekly and Monthly Performance Report Emails In this video, we share a quick overview of our new performance emails: why we’re sending them; who is receiving them; and for which products we’re currently generating report emails: Why are we […]
As a new entrepreneur in the private broadcasting industry, David Kezerashvili was immediately confronted with the same challenges that every private television station faces: advertising revenue. Private TV stations are constantly looking for new and innovative ways to sell their ads. “I remember when I was first approached about investing in a new Georgian TV station. […]