Marketing Automation

Do you have your marketing strategy locked down and ready for a busy holiday season—and the possibility of a recession? Regardless of what the future holds, it’s always a good idea to improve productivity and efficiency in your staffing firm. As 2025 draws to a close, consider launching these “must-do” automations before year-end. These campaigns […]

Let’s face it—traditional sales tactics aren’t working like they used to. Cold calls? Ignored. Mass emails? Deleted. Generic outreach? Lost in the inbox black hole. If you’re struggling to get job orders, you’re not alone. Employers are more skeptical, cautious, and slower to act. But here’s the good news: there’s a smarter, more effective way. […]

Today’s staffing industry is, in a word, competitive. Standing out from the crowd – and reaching the right decision-makers – requires more than just cold calls and email blasts. You need a smart, scalable way to build relationships and turn prospects into clients. That’s where Haley Marketing’s Apollo Sales Funnel Automations come in. What is […]

There’s no doubt that the focus for a lot of staffing and recruitment companies right now is job orders. Business leaders and sales teams are looking for tools and technology to help them reach more potential buyers, streamline sales processes, and convert more deals faster.  Automation is a powerful tool for sales teams to reach […]

Employers and job seekers are not only looking for the right fit these days – they expect it to be quicker, more efficient, and personalized.  In staffing and recruiting, the ability to streamline operations and attract, nurture, and convert leads effectively has become a critical factor for success. How can you do that? One key […]

Whether you’re looking to tap into candidates already in your database, create a better experience for working talent, or screen new applicants more efficiently, automation tools can help enhance your recruitment processes.  Marketing Automation’s potential is limitless, but with the number of possibilities, just getting started can feel like a challenge. We’ve compiled this list […]

Staffing firms have adopted automation platforms for process and engagement tasks and to give recruiters more time to focus on higher-level tasks, but automation isn’t as simple as it sounds. Automation platforms need a lot of attention, but they save recruiters time and money. You need the right crew to ensure your workflows are efficient […]

Staffing firms have adopted automation platforms for process and engagement tasks and to give recruiters more time to focus on higher-level tasks. Automation may sound simple, but it isn’t. Automation platforms can save recruiters time and money, but it needs a lot of attention. You need the right fuel, maintenance, and crew to help you […]

Smart Automation Checklist  Many staffing firms have adopted automation platforms to automate process and engagement tasks and give recruiters more time to focus on A-level tasks.   Automation sounds simple: create a workflow, turn it on…and save time, make money, and never have to deal with that pesky process again, right?  Well, not exactly.   An […]

What’s next? Who knows! Get ready for anything. If you’re waiting to see what happens with the economy before you figure out how to cut costs, maximize efficiency, and double down on relationships…why not take some proactive measures? Examining people and processes NOW can create efficiencies and keep productivity high. Consider these tips for using […]

Still struggling to find great candidates? Looking to leverage every minute of your recruiters’ time to build relationships with clients and candidates? You may know that marketing automation is a great tool for creating an exceptional candidate experience, but it also has other benefits. Here’s how marketing automation can help your staffing firm do more […]

The tight labor market is getting even tougher with economic uncertainty creating pressure from all sides. Is your staffing firm scouring your ATS and looking for ways to do more with less? Consider these tips for crafting a smart re-engagement strategy to help your firm make the most of every application: Know Your Process Have […]

Is your staffing firm’s marketing automation strategy buried beneath dozens of urgent tasks, waiting for you to have time to build the “perfect” workflows? When the subject of automation comes up, do you find yourself saying:  I don’t have time  I don’t know technology  I don’t know what I don’t know  If your agency doesn’t […]

If you don’t have a dedicated team member operating your automation platform—or even if you do—building and launching workflows can seem overwhelming. But it doesn’t have to be. Sometimes it’s the small things that make life meaningful.  One-touchpoint campaigns can do wonders to build engagement without taking time away from your other responsibilities. Candidates and […]

Wish you could nail down the moment a candidate loses interest and disappears forever? You aren’t alone. Every staffing firm has frustrating stories of the ones that got away.   Unfortunately, there’s not a single answer to the age-old staffing question of how to keep candidates interested because ghosting happens at various places in the employment […]

Looking for better ways to outsmart, out-hustle, and out-perform your competitors? Staffing firms compete for clients against other staffing firms and face the possibility of clients taking their talent acquisition efforts in-house. In today’s tough market, they also fight to attract scarce talent and work hard to keep candidates engaged and on the job. So […]

Stop! Thief!   Recruiting nowadays is a challenge and even more so when time is wasted on low-value, repetitive, time-sucking tasks. Recruiters are swamped with open job orders. They need to get more done with fewer resources (including team members) in a candidate’s market where building trust and nurturing relationships are paramount.  How can recruiters work […]

Do you have a dedicated automation champion in your staffing firm?  If not, it’s going to be difficult—if not impossible—to achieve the results you want.  You can’t step in and out of an automation platform, although we’ve seen plenty of firms try. To reap the rewards of automation, you must have an internal champion or […]

Automation is best known for improving the candidate experience, but it can also expand your sales department. Workflows that reach out to prospective, current, and inactive clients keep your firm top-of-mind and deliver the right message at the right time.  (And lead to increased revenue and lower client acquisition costs!)  In smaller firms, workflows can […]

You’ve worked so hard to recruit, screen and place associates. Yet there are many places in the employment process where candidates can be lost.   Some applied and are waiting for an interview. Others weren’t a great fit for the job and started looking elsewhere. Perhaps your recruiters are buried, and candidates have lost interest by […]

Staffing is a people business, and the human connection is more important than ever after the isolation and disconnection of the pandemic. It seems that automating tasks usually done by recruiters would make the recruiting process less personal, but the opposite is true. Automation streamlines admin processes and creates candidate engagement touchpoints—resulting in more efficient […]

“The problem is not the problem. The problem is your attitude about the problem.” -Captain Jack Sparrow To be successful in using automation, you need to have the right mindset. Yes—you need an automation platform and a dedicated operator, but you also need realistic expectations for the automation process. Each staffing firm is different. Even […]

Looking to ramp up your automation game in 2022? We’ve got some ideas for you! Whether you’re trying to boost recruiting, sales or both, these tips will help you achieve your goals: Establish your brand Engage candidates Reduce ghosting Increase revenue Fill jobs faster Internal Notifications Internal notification workflows keep the database clean and ensure […]

It’s never been more important to use technology to its full potential in order to maximize time spent engaging with candidates. In this last post in the Recruiting Outlook series, we’ll discuss some of the most important ways technology can enhance your recruiting practices in 2022. Missed the previous posts? Check out the other installments […]