Marketing Tips

Imagine your sales team as knights preparing to defend their kingdom. They can either go into battle with outdated tactics or harness a powerful new weapon—artificial intelligence (AI)—to prepare themselves to win every possible confrontation. AI is a game-changing tool in the competitive staffing and recruiting industry, helping your team sharpen their skills and outperform […]

With every Google update, the rules of SEO shift, and the August 2024 Google Core Update was no exception. (More on that in a moment.) It’s clear now more than ever: focusing solely on SEO isn’t enough. Google is prioritizing content that provides real value. Is your staffing firm poised to adapt? The Impact of […]

Did you hear about the sales team that decided to wing their cold calls without practice? They thought it was an excellent plan—until they realized they were just practicing how to fail quickly. Their confidence quickly turned to frustration when every pitch fell flat. In the staffing and recruiting industry, failure to practice doesn’t just […]

In a competitive market, the right moves can set your staffing firm apart from the competition. Understanding the economics of staffing is critical to your success. Keeping up with market demands requires a careful balance of driving down costs, enhancing productivity, and mitigating risks for your clients. But what does this mean in practical terms? […]

With over three billion posts competing for attention on LinkedIn every week, how can you ensure your content stands out?   The answer lies in understanding the power of personal branding – and avoiding common pitfalls that can diminish your impact.  The Power of Personal Touch  Content shared by individuals garners about seven times more reach […]

Did you know that content shared by an individual gets about seven times more reach and engagement than the same content distributed by a business? In digital marketing, it’s not the company but the individuals who lead, deeply resonating with the audience. Let’s explore the power of personal touch in the staffing and recruiting industry. […]

This topic was initially discussed on InSights, a show under the Secrets of Staffing Success podcast, hosted by Brad Bialy and Matt Lozar.   Encountering periods where it feels like no one is hiring is not just a possibility—it’s inevitable. These droughts can keep staffing professionals up at night. Hiring is the lifeblood of the […]

Throughout 2021 and 2022 – and much of 2023, for that matter – you couldn’t walk down the street without hearing some mention of the Great Resignation. The wave of people quitting their jobs in the wake of the pandemic hit the economy hard, and staffing firms were forced to adapt to the new normal […]

It’s been more than a year since ChatGPT came out and revolutionized the landscape of written content creation. We know – it’s hard to believe. In staffing, AI technologies have been integral to tasks like candidate sourcing, parsing resumes, and automated communication for some time. But recent advancements in large-language models (LLMs) like ChatGPT have […]

Imagine stepping into a gym for the first time. The weights gleam, the machines hum with potential, and the air is thick with the promise of transformation. You’ve seen the chiseled bodies on billboards, the Instagram influencers flaunting their flawless physiques, and you’re eager to join the ranks of the fit and fabulous. But as […]

Not every staffing executive comes with an Ivy League pedigree. In fact, many of the most successful staffing entrepreneurs had humble beginnings—and created great success through grit, determination, and a lot of street smarts. Today’s guest, Leslie McIntyre Tavella, is one of these people. As you’ll hear in her story, she grew up in a blue-collar family, leaving high school at age […]

One of the best things about working in the staffing industry is that you get to help so many people in so many different ways. You really make an impact in people’s lives, and as our guests John-Reed McDonald and Amy Linn from PrideStaff describe it, we are truly in a noble business. Of course, our business, and our entire industry, has gone […]

What happens when you put four marketers in a room (or in this case curtain walled booth at Staffing World) and let them go? You get a fun, inspired, and yeah, a little marketing biased discussion about the ins and outs of marketing (and recruiting) in the staffing industry. Our guests for this show, Amy Giessinger, Vice President of […]

On this episode of InSights, we share 5 lessons from the Colorado Staffing Association’s Annual Conference.

1. Everyone is hiring
2. Marketing automation is on everyone’s mind
3. Is the term “Recruiter” antiquated?
4. Marketing needs to be tested, but should always come back to your goals
5. Be kind during phone calls

What marketing is working best right now for staffing agencies? Below we examine what works…and doesn’t…to help you build a stronger marketing strategy that achieves your goals:

How do you create the “best” marketing strategy for a staffing agency? The process starts with asking the right questions to really understand where you want to go.

In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based, measurable, realistic, sustainable, and these keep everything aligned. So, what are some SMARTER ways to make sure you’re using your marketing dollars and time well?

Video has quickly gained traction as a marketing tool. If you’re only posting, sharing and promoting copy and images, you’re missing out on a huge audience (and big SEO benefits). Here’s how to incorporate video into your overall marketing strategy:

37 pages. Mind-blowing design and content ideas!

Why do some firms have close rates as high as 80% and others as low as 10%? Why do some firms consistently grow and add new staff while others undergo cutbacks and lay workers off? The answer isn’t simple, but firms can begin to answer questions like these by looking at how they market to customers.

Traditional marketing techniques encourage companies to identify what customers want and provide that value in a “product”– without developing an on-going ‘give and take’ relationship with the customer. But many successful companies have made a paradigm shift in how they market to customers–it’s called “Relationship Marketing.”

This article is the second in a two-part series on low-cost marketing. It presents 15 more low-cost marketing techniques and their best uses.

This article is the first in a two-part series on low cost marketing. It presents 10 techniques you can use to drive sales without breaking the bank.

Is your staffing company the biggest? The cheapest? The only one providing the services you offer? No? Then why do customers choose your staffing service over the competition? And more importantly, how will you ensure they keep choosing you?

If the key to your success is providing terrific service, that’s commendable, but you’re not alone. In today’s market, a staffing company won’t survive long without great service–it’s the minimum cost of doing business. But service is no longer the differentiating factor it once was. In a super-competitive industry like staffing, standing apart from the competition isn’t easy. But it can be done…

Unfortunately, when it comes to staffing, most business owners ignore the most basic rules of direct marketing. They create terrific service organizations, but they never bother to create compelling reasons for prospects to call. This article will help you create irresistible offers that get prospects to respond.