Haley Marketing
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Marketing Essentials

Discover the core concepts that provide the foundation of our services…and effective marketing.

5 posts

What Software Belongs in Your Staffing Firm’s Toolbelt?
Marketing Essentials

What Software Belongs in Your Staffing Firm’s Toolbelt?

This article is based on a conversation between Brad Bialy and Matt Lozar on InSights, a staffing and recruiting podcast built to help you drive more job orders and applications.  The staffing industry is incredibly competitive. The right technology can give you an edge in keeping your sales funnel full, recruiting top talent, and meeting […]

Email Marketing
Marketing Tips

Email Marketing

How can you take advantage of e-mail marketing? Here are some of the ways staffing companies currently use e-mail in their marketing efforts…

Permission Marketing
Marketing Tips

Permission Marketing

To win business, you must somehow differentiate yourself from the competition. You have to get the attention of decision makers, demonstrate the value you can offer and develop trust in your ability to deliver. Permission marketing offers a powerful means to accomplish these goals.

Lifetime Value
Marketing Tips

Lifetime Value

Marketers say it costs six times more to win a new client than it does to keep an existing one. What they fail to mention is the cost of losing a customer. This article offers 15 ways to keep customers and maximize value.

Persistence Over Pressure
Marketing Tips

Persistence Over Pressure

For staffing firms, sales success results from carefully nurturing prospect relationships, using a blend of persistence and gentle persuasion: