Haley Marketing
Category

Sales Ideas

37 posts

If You Wait for the Req, You’re Already Late
Sales Tactics

If You Wait for the Req, You’re Already Late

A lot of staffing and recruiting firms still market as if the opportunity begins when a client has an open requisition. It makes sense. A req feels concrete. It signals urgency. It gives sales a reason to reach out. It looks like the right moment to push harder. But in today’s market, that approach is […]

Cheat Sheet: Generating Demand for Staffing in a Tough Market
Sales Ideas

Cheat Sheet: Generating Demand for Staffing in a Tough Market

Let’s face it—traditional sales tactics aren’t working like they used to. Cold calls? Ignored. Mass emails? Deleted. Generic outreach? Lost in the inbox black hole. If you’re struggling to get job orders, you’re not alone. Employers are more skeptical, cautious, and slower to act. But here’s the good news: there’s a smarter, more effective way. […]

17 Touches, 1 Yes: What Staffing Reps Need to Know About Today’s Buyer Journey
Podcasts

17 Touches, 1 Yes: What Staffing Reps Need to Know About Today’s Buyer Journey

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   If you’re making one call and expecting to close, […]

Tell More Stories: The Secret Weapon of Top Staffing Sales Reps
Sales Ideas

Tell More Stories: The Secret Weapon of Top Staffing Sales Reps

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   When every staffing firm is promising great people and […]

Stop Sounding Like Everyone Else: How to Actually Stand Out on a Cold Call
Podcasts

Stop Sounding Like Everyone Else: How to Actually Stand Out on a Cold Call

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Do you ever feel like your cold calls are […]

Your Cold Call Isn’t a Sales Pitch. It’s a Conversation Starter.
Podcasts

Your Cold Call Isn’t a Sales Pitch. It’s a Conversation Starter.

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Most cold calls fail before they ever get started. […]

Why Cold Calling in Staffing Is Broken. And How to Fix It.
Podcasts

Why Cold Calling in Staffing Is Broken. And How to Fix It.

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Cold calling hasn’t kept up with the times. And […]

Grow and Win in Staffing: a Conversation with Mike Cleland
Sales Ideas

Grow and Win in Staffing: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   What separates high-performing staffing firms from those headed for […]

Culture is Everything: a Conversation with Mike Cleland
Sales Ideas

Culture is Everything: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Your highest-performing sales person generates most of your sales. […]

Who Owns Accountability: a Conversation with Mike Cleland
Sales Ideas

Who Owns Accountability: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   So you want to improve your staffing firm’s performance. […]

Fix the Math, Fix the Desk: a Conversation with Mike Cleland
Sales Ideas

Fix the Math, Fix the Desk: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   The math in staffing is broken. Ask any seasoned […]

Selling Is a Lost Art: a Conversation with Mike Cleland
Sales Ideas

Selling Is a Lost Art: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Why are so many staffing firms are failing? Because […]

Accountability in Staffing: a Conversation with Mike Cleland
Sales Ideas

Accountability in Staffing: a Conversation with Mike Cleland

This article is based on a conversation between Brad Bialy and Mike Cleland on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   The staffing industry is underperforming. It has been for […]

Staffing Sales Call Planning: Your Step-by-Step Toolkit for Driving More Revenue
How-To Tips

Staffing Sales Call Planning: Your Step-by-Step Toolkit for Driving More Revenue

During the “fat and happy” 90s, the staffing industry developed some very bad habits that have become difficult to break. Business was relatively easy to get, and reaching solely for the low hanging fruit made a lot of outside sales people quite successful. That “low hanging fruit” is gone. Yet a lot of staffing professionals don’t want to recognize that fact. They keep doing—or not doing—the same things they did during the late 90s. Their results, as you might anticipate, have been less than acceptable.

It’s time to turn your poor-performing outside sales people into a team of lean, mean business-generating machines. For this, sales call planning is a must. We’ll supply the action plan and a way to get it implemented. You need only supply the discipline to insure its success.

Staffing Sales Ideas: How to Thrive in the “New Normal”
How-To Tips

Staffing Sales Ideas: How to Thrive in the “New Normal”

Staffing Sales Ideas: How to Thrive in the “New Normal” A return to “business as usual”? It’s not likely anytime soon. The world forever changed in 2020, and we are settling into a “new normal.” In this type of operating environment, your success will rely on a mix of hard work, creative thinking and maybe […]

How to Sell the Value of Staffing Services
How-To Tips

How to Sell the Value of Staffing Services

Anyone in staffing sales knows that in a down economy, you’re much more likely to face rejection. One of the most common objections is, “We understand the value of your services, but we don’t have any needs right now.”

Obviously you can’t force people to buy, so what should you do?

Creating Certainty in Uncertain Times
How-To Tips

Creating Certainty in Uncertain Times

In times when we can’t change reality, we can absolutely change how we see things and how we deal with challenge. As Sir Winston Churchill famously said, “Never let a good crisis go to waste.” 

You Don’t Need Any New Customers!
How-To Tips

You Don’t Need Any New Customers!

Stop overspending on customer acquisition and underspending on customer retention! Did you know that companies are more likely to allocate 6 times as much to the expense of generating new customers than they do to the much less expensive process of trying to retain their customers.

This article offers ideas on how to stop losing customers to your competitors.

Find Tomorrow’s “A” Clients… for FREE
How-To Tips

Find Tomorrow’s “A” Clients… for FREE

Who are the top five users of staffing services in your market? OK, that’s an easy one. But can you name the top five small companies that are about to expand and need flexible staffing solutions? Stumped? Here’s how you can find out—for FREE!

In your market, there are undoubtedly hundreds (if not thousands) of small businesses. While most probably don’t need your services today, they will—at some point. Your challenge is to discover the rising stars, and hitch your wagon…before the competition even knows they exist!