Haley Marketing
Category

Strategic Selling

Advanced techniques for growing your business by taking a more strategic approach to the sales process.

11 posts

Tell More Stories: The Secret Weapon of Top Staffing Sales Reps
Marketing Tips

Tell More Stories: The Secret Weapon of Top Staffing Sales Reps

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   When every staffing firm is promising great people and […]

Your Cold Call Isn’t a Sales Pitch. It’s a Conversation Starter.
Marketing Tips

Your Cold Call Isn’t a Sales Pitch. It’s a Conversation Starter.

This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.   Most cold calls fail before they ever get started. […]

Staffing Sales Ideas: How to Thrive in the “New Normal”
Marketing Tips

Staffing Sales Ideas: How to Thrive in the “New Normal”

Staffing Sales Ideas: How to Thrive in the “New Normal” A return to “business as usual”? It’s not likely anytime soon. The world forever changed in 2020, and we are settling into a “new normal.” In this type of operating environment, your success will rely on a mix of hard work, creative thinking and maybe […]

You Don’t Need Any New Customers!
Marketing Tips

You Don’t Need Any New Customers!

Stop overspending on customer acquisition and underspending on customer retention! Did you know that companies are more likely to allocate 6 times as much to the expense of generating new customers than they do to the much less expensive process of trying to retain their customers.

This article offers ideas on how to stop losing customers to your competitors.

Getting to Decision-Makers
Marketing Tips

Getting to Decision-Makers

If you want to get your business out of the commodity game, and into delivering higher margin, value-added solutions, you must find the people with the problems that need solving. Your sales people have to get past the gatekeepers and order placers and on to the people who can most benefit from your services. But are they?

Are your sales people successful at calling on decision-makers? And once they reach them, do your sales people know what to say? Unfortunately, all too often the answer to these questions is “no.” Many sales people (especially less experienced ones) are reluctant to call on decision-makers. Either due to fear or inexperience they avoid the decision-makers and instead spend their time with the order placers—who ironically are the people that are often hardest to sell!