7 posts
Specific. Measurable. Attainable. Relevant. Time-bound. At some point, someone taught you about SMART GOALS. When thinking about business plans, designing a marketing strategy, or determining where you want to be in life, step one is always to define your goals. Then, step 1.5 is to ensure you have SMART goals. At the Entrepreneurs’ Organization NERVE […]
I have a confession. I love CTAs. What is a CTA? CTA stands for Call to Action. Simply put, it’s the words you use to drive response. The CTA is the trigger mechanism that gets people to act on your offer. Links. Buttons. Graphics. Unfortunately, in staffing, most CTAs (and offers) stink…if they exist at […]
LIMITED TIME OFFER! BUY ONE. Get one FREE! LAST CHANCE…don’t miss out! ONLY A COMPLETE MORON WOULDN’T BUY THIS RIGHT NOW!!! If you are breathing, you’ve seen promotional offers before (okay, maybe not that last one). For decades, marketers have relied on promotional offers to close deals. Special offers. Limited time savings. Limited quality offers. […]
What are you the best in the world at doing? A few weeks ago, I was at Staffing World speaking with Jim, the owner of a relatively small staffing firm in the Midwest. I asked Jim, “Tell me about your company. What do you do?” Jim proudly replied, “We do all kinds of staffing…clerical, industrial, […]
When David beat Goliath, he didn’t do it by being stronger. Or faster. Or a better fighter. He won by being smarter. In the staffing industry, most companies are “Davids.” In the U.S. alone, there are more than 20,000 staffing and recruiting companies, but only 251 are over $100 million in revenue. That’s just 1.3% […]
It’s no secret that selling staffing got a lot harder in 2023. Job orders are down an average of 10%. Buyers are harder to reach. And competition is fierce. What’s the best way to drive sales? Don’t just make more calls. Make smarter calls. Before you reach out to a prospect, do a little homework. […]
A weekly staffing newsletter? Are you out of your (blank, blank, blank) mind? Who has time to read a weekly newsletter? Who has time to write one? Yeah, that’s how I reacted when Jeff Staats, our CMO, suggested that we transition our BIG IDEAS monthly email newsletter to weekly delivery. I thought he was crazy. […]